Uncategorized

Personalizing and Customizing

For many months in my Etsy shop, I had a note in my announcement section that I was happy to take custom orders. After one or two custom I spy blanket requests I realised that making custom orders involved a lot more work, and frequently involved buying additional supplies, like special fabric. The problem was that I felt uncomfortable asking for more money than my regular listings were priced at.

The solution I came up with was to create a special listing for a custom I-spy blanket that took into consideration the extra time and money I had to invest. Another problem, that I hadn’t thought about that creating this special listing created for me was that about the timing of payment.

Because I’m a wimp about asking for money, I’d usually spend all the time corresponding with my clients about their request, gathering sample fabrics, and even making the item before asking for payment. I’d create a listing for them when the item was done. Luckily, all my buyers are wonderful and honest people, but I’m sure there was the potential for me to be left with an item that was to personalized to resell.

Now, I’ll still work out the details of an order with someone, but once we’re ready to start actually cutting and sewing, I can ask for them to purchase the listing from my shop. Once payment clears, I start sewing. Even timid little me can handle asking that, and so far every single client has paid for their listing the same day I asked.

Soon after making the custom I spy blanket listing, I also made a listing for a custom Soft fabric book. I’ll be creating a custom soft jingle block listing soon too.

The very best things that creating special listing for my custom work has done for me is that I now get far more custom orders than I used to. I think people don’t always like to ask questions. Maybe they don’t want to take the time, maybe they are worried that the answer will be no, maybe they feel silly bothering someone else, I don’t know what all the reasons are. I just know that now that I have custom listings, I am almost always working on a custom order.

The listing makes it easy for buyers. It tells them they type of information I need to start. It lets them know what I’ll be doing for them and how long it will take me. It gives them all the information they need to decide to buy. It also gives them permission to ask for exactly what they want without feeling pushy or picky. Everyone wins!

Uncategorized

Business Plan

I never finished writing my business plan for my crafting business. When I crunched the numbers awhile back and learned that I’d never be able to make this the kind of business I wanted it to be, and also be able to give up my day job, I stopped working on it.

I won’t go into the details about that decision again – it’s in a previous blog post if you missed it and are interested.

I’m not stopping or giving up on this business. I love it too much for that. But I’m no long putting all my energy into growing or developing it any further than where I have it right now. I will do all the work I need to do to keep it as successful as I already am. I love the happy e-mails from customers, and the pictures of kids enjoying something I made. How could anyone walk away from that? But I’m not expanding. This is good, this is where I want to be.

I did promise you all some advice on writing a business plan. So I’m here tonight to fill that promise. Even if you don’t ‘need’ a plan ( if you’re small and don’t plan to seek investors or a loan there’s no business law that says you must have a written business plan to be legitimate) it can still be a good idea to help you focus and organize your business. It may get you to think about things you haven’t addressed before. Anything that helps your business move forward is helpful.

I am going to wimp out of actually walking you through the whole process myself. I found these links that do a great job of detailing what goes into a plan. They explain it probably better than I could myself anyway.

Another wonderful resource to look into is to find your local Small Business Development Center. My husband took a class on how to write a business plan from them for his IT business and it helped a great deal in focusing our marketing efforts. Ours offers all sorts of classes, and free one on one counseling too. Don’t ever feel that you’re company is too small to talk to someone at a Business Development Center. I’ve taken a class and also spoken with them on several occasions. Helping small business is what they’re all about. They’ve probably seen plenty of businesses that are smaller and less organized than you.

Business plan instructions:
http://www.isitebuild.com/simplebusinessplan.htm
http://www.businessplanning.ws/

Uncategorized

Pricing

This is a topic that comes up whenever two or more professional artists/crafters get together. What’s a good pricing formula?
I’ll admit upfront that I don’t have all (or maybe any) of the answers to the pricing dilemmas, but thought I’d point you toward some resources that I’ve found useful.
In the Etsy Storque, there are many pricing related articles, I think the older ones are the most helpful:
Etsy Storque Pricing Articles

Also, an Etsy seller, chrisparry, developed a very detailed spreadsheet that they are offering for free that helps calculate selling price:
chrisparry blog

I have a few issues with this formula, at least for my personal situation. I’m sure it works great for some types of items. I think the spreadsheet recommends taking equipment into consideration. That part is good advice, but it says, for example, that I’d need a new sewing machine every 5 years. Don’t think so. The machine I have now was my mom’s, and I believe she had it since before I was born, so it’s well over 30 years old, and works just dandy (thank you very much). I understand that someday it’s inevitable that I’ll need new equipment, and I need rotary blade, etc. rather more frequently, and all that needs to be accounted for.
I also have a bit of a philosophical problem with the “decide how much money you want to make then divide that buy how much stuff you make” philosophy. I’ve seen this advice in many places, and it never sits well with me. Just because I’d need to sell my I-spy blankets for $80.00 each to replace my job and live my dream of working at home does not make them ‘worth’ $80.00, no matter how much love I pour into them. Don’t get me wrong, I love my blankets. If I could make only one thing, that’s what I’d pick. My daughter still plays with hers all the time after 4 years. But, come on.
Sure, maybe someplace there is some celebrity super-high-end market for an $80.00 I spy blanket, but I have zero interest in finding, developing, or catering to such a market if one exists. It isn’t me. And I don’t want to change who I am for this.

Now these types of decisions are very personal. I don’t presume to tell anyone how they should run their business. Pricing is complicated, and I don’t believe in a one-size-fits-all formula, even for businesses that sell similar items or services.

What I’ve learned, for my own business, from my pricing research is that, no matter what formula I use, I will NEVER be able to give up my job to come home and sew.
I wanted to be a professional, but I’m a hobbyist. I was upset at this realization for about 30 min. Now I’m okay with it. The upside of these epiphanies is that now that I know that sewing isn’t the most efficient use of my time in my quest to work from home, I’m free to move on to other endeavors. Now I can sew for fun, for family, and to sell with out all the pressure. I can make things when I want, for whom I want, and if they sell – wonderful! If not, it’ll make a nice gift at the next baby shower I’m invited to. But my garbage bill won’t depend on it.

Uncategorized

Grand Opening!

We held a live, in-person Grand Opening for our online Quixtar store yesterday here at out home. It was a lot of fun, and went very well. We learned a little more about each of the product lines, and got to play with and taste some stuff.

It makes logical sense to us that an online business deserves an online Grand Opening too. Plus we need about three more clients to meet our goal. Here’s what we’ve decided to do:

Because of the nature of the Internet, we don’t think it would be convenient for people to have a virtual meeting for a small window of an hour or so, like we did at our home. So the online version of our Grand Opening, is going to run for one week.

In order for our guests (that’s you!) to browse around out product lines, you can go to our website:
Serious Energy

Now the fun of a Grand Opening is trying the stuff out, right? On our website there is a link that says “Contact me”. If you look around and see something you’d like to try, use that button to send us a message. We don’t have samples of every product, but we have some. We can send off some samples to you. Or if you don’t know where to start, just send us a message through the “Contact me” link and we’ll send a little variety of samples and information for you.

We’re trying to make this as similar as possible to our real life Grand Opening, so that means a door prize too. Again, we’re using that little “Contact Me” button as our way to know who ‘attended’ our opening. So even if you just look around, send us a message to be entered into the door prize drawing.

My blog has been neglected this month due to my novel writing efforts, but I plan to write a short update daily (or at least every other day) with some of the interesting information about the products and the business.

Thanks everyone!
Have fun.

Uncategorized

Diversifying

I wanted to write this entry awhile ago, but I was hoping to link it to the original source articles where I got my information. Since I can’t find them again (darnit!) I’m posting without.

The article talked about the importance of diversifying in online marketing. The old, “Don’t put all your eggs in one basket” idea.

I’m generally happy with Etys, but the article did make good points. I don’t run Etsy. I have little to no control in what changes they may choose to make. It is in my best interest not to connect my entire business future on something I have so little control over. Diversifying helps buffer the risk of changes that may negatively affect my business in any one venue.

So I started several other easy to operate online shops in other venues. I’ve linked these so that you can see how they look if these are venues you are interested in as well, but bear in mind that I have very little added to my other shops yet. I just don’t make things fast enough, I’m afraid.

Mintd.com – http://www.mintd.com/stores/show/1032-Karabu-s-Creations

eCrater – http://karabu.ecrater.com/

Lov.Li – http://lov.li/users/2886

There are more sites out there, but these are more than enough for me to deal with right now.
On all of these sites, there are no listing fees, and the selling commission runs from about 5% to 7.5%. On eCrater there are no fees at all. eCrater also has a neat page with promotion tools that tell you how to add your site into various search engines, and other great tips.

The other thing I did was buy my own domain: Karabu’s Pathcwork Creations
It only cost about $18.00 or $19.00 for two years thru GoDaddy.com. I’m a far cry from being ready to start up my own website, but because I have my domain, I will be able to have that option later of if I so choose. Right now all that site does is forward to my Etsy shop, because that’s the main place I want to sell right now. The larger benefit, though, is that I can put all my effort into promoting my own site instead of another (like Etsy for example) What that does for me is if and when at some later time I choose to change the focus of where I sell, I don’t have to start promoting all over again. I just change where my site forwards to, or actually start my own site. The point is, with my own url, I have a lot more options and control over how my business runs and grows.

Uncategorized

What I’ve Learned So Far.

I’ve been reading marketing books, reading marketing blogs, and lurking in business forums for several months now. I’ve also been trying to get my own home business off the ground while assisting my husband with marketing his Network Consulting business. I still have a lot to learn. But I want to share some of what I’ve learned so far.

I see similar questions in a lot of the forums I’ve visited, along the lines of “Where can I promote my business?” Sometimes people give a list of websites to use, or more often, just some generic advice to talk to everyone you meet about your business, post about it everywhere, etc. etc. While this shotgun sort of approach, as one of my marketing book calls it, may get your name out there, who knows if it’s getting to the people who may actually be interested in your services or not? I started out this way too. Just looking to see what others were doing, and following suit. I guess it’s a natural approach for a beginner. There’s the thought that they wouldn’t be doing it if it didn’t work, right? Some flawed logic there, I’m learning.

So if that method isn’t efficient, what are we to do? Step one is something I didn’t bother to do when I started, but needed to be done. Identifying our target market. Who are we trying to sell our goods or services to? Without pinning that down as specifically as possible, we send a lot of time marketing to potentially the wrong groups. I’ve used Craigslist to place ads for both my handmade baby toys, and my husbands Consulting business. It has worked to some degree for him, but done nothing for me. Likewise, some of my online networking (myspace, forum posts on various sites) has brought my shop some traffic, but would be silly for my husband to do since he can only take jobs that he can drive to – online marketing to the whole world isn’t what he should be using his energy on.

Even more closely related businesses should have a different marketing strategy. My target market may not be the same as that of someone who sells baby slings, or children’s clothing. We may have some overlap, but we are looking to fill different needs, and as such we should be tailoring our marketing message for our specific ideal audience. Now finding that specific audience is something I’m still working on. However, know who I’m looking for is really helping me find them. I don’t have a lot of free time. I don’t want to use that precious marketing time telling people who couldn’t care less about toys for small children. It would be like sending one of my Sci-Fi stories in to “Time Magazine”. Just wastes everyone’s time.

So that’s my advice. Think about your product. Who needs it? If you think “everyone”, you need to rethink. Even things that everyone truly does need, like toilet paper, have specific markets. For example, I only buy recycled toilet paper. Other people only want super soft and fluffy paper, other only care about cost. If you think enough about what you have to offer, and how it’s special, you’ll start to see the type of person you’re trying to find.

Uncategorized

Book Review Continued

We covered the lesson on “Teachability” this week from the book “Talent is Never Enough” by John C. Maxwell.

Now this is one area I don’t feel like I need much help on. I love learning, and am almost always open to suggestion for improvement. The book warns that pride is an enemy of teachability, but I have little to no pride. I could probably stand to work more on pride than teachability actually. Basically being teachable is being open to growth, and no one should ever be done growing.

I though I was fairly comfortable on the computer until I opened my Etsy shop. Then I had to learn about online marketing, about blogs, and HTML, banners. . . well, all kinds of stuff I didn’t know or care about a year ago. And its been fun, because I love to learn. Finally I found a personality trait I have that should serve me well.

I have to share some quotes from the book that really gave me the giggles. Maxwell gives a list of quote that supposedly came from real employee evaluations. My goal is to never be one of these people. I’m just going to give a few of my favorites – there are a bunch:

“Works well when under constant supervision and when cornered like a rat.”

“When she opens her mouth, it seems that it is only to change feet.”

“He sets low personal standards and consistently fails to achieve them.”

“If you see two people talking and one looks bored, he’s the other one.”

And my personal favorite, “This young lady had delusions of adequacy.”

Uncategorized

My Street teams

I just wanted to give a little shout out to the various street teams I belong to at Etsy. If you’re an Etsy seller and considering joining a team, I highly recommend it. I know it has helped with my sales, but more than that is the educational and emotional support, cross promotions, and even group discounts that go a long way to making this whole online commerce thing doable and fun.

First off is Etsy for Animals. A group of sellers dedicated to helping animals and who donate individually or collectively to animal charities. I give 10% of my sales to the charity of the month at http://www.etsyforanimals.com/

Next, is the California Crafter’s CLub of Etsy. It’s a team made up of artists ans crafters who live in California. http://cccoe.socalblog.org/

And last is actually the first team I joined. A wonderful group of crafters who make items for babies and kids. I’ve bought some really cool stuff for my girls from EtsyKids sellers. http://www.etsykids.com/

You can search for items from any of these groups at Etsy by using the tags: EFA, CCCOE, or Etsykids.

Uncategorized

How the whole focus thing is going. . .

Well, I’ve taken a few baby steps in the right direction toward getting myself more organized and focused – and so far without giving up any of the things that I love.

How did I do it, I hear you ask. Well, I took a bit of advice from those books I mentioned before, as well as one I read awhile ago called, “Refuse to Choose” (I added it to the recommended reading list if you want a link) It’s basically about a certain personality type that the author calls a “scanner”, or a person who loves a variety of topics and activity and has an unusually difficult time focusing or picking one single life path, career, goal, etc. It’s me 100%. I really loved it when I read it because it stressed that I didn’t need to give up anything or “pick something” to do with my life in order to be successful – pretty much the opposite of what is implied in the other books I mentioned, and in my previous entry. However, it does say that keeping organized is important to success for a scanner. Now, I only ever implemented a few of the tools she suggested to help me fit the things I LOVE to do into my life around the things I WANT to do, but I’m trying to get back to that.

What I’ve done in the past several days is to plan my day a little ahead of time, and not try to do it all every day ( so I can focus on each thing I want to accomplish – see it all coming together here?) Yesterday I ran errands in the morning and in the evening I worked on items for my Karabu Etsy shop. Today I’m cleaning house and tonight I’ll write. Granted, my Etsy projects aren’t finished yet, my house could always use more cleaning, and there are other projects I haven’t gotten to yet, but I have to say, I’ve made more progress on each of these areas than if I’d gone about things in my normal fashion of fluttering around trying to do five things at once. We even spent several hours at a playdate with my daughter’s friends and I did a little craft project with my kiddo too today!

So far I feel really good about this, and since my extended maternity leave ends next week I’ll really need to have a time management system in place in order to work, have time with my family and accomplish my other goals as well. I’ll keep you posted on how it all goes.

Uncategorized

New shop. New zine.

I finished my first zine. It has super short stories – all with a family theme (about kids, parents, husbands, family memories, etc.)
http://www.etsy.com/view_listing.php?listing_id=6084172

I was afraid people might assume that my zines were children’s stories if I put them in my Karabu shop (everthing else there is for kids) so I opened a second Etsy store: Paper and Words – http://www.etsy.com/shop.php?user_id=5162914
I plan to add other paper items – more zines, greeting cards, blank books, and so forth, in future.